Center Marketing Project

The Center creates educational and research experiences for disciplines across campus, yet the SSU community has limited awareness of Preserve opportunities. MBA students in Kyuho Lee's Strategic Branding class developed a strategy to raise awareness about the Center with the SSU campus and surrounding communities. 

During the first half of the semester, students divided into four teams competing to create the best marketing plan for the preserves. Each group provided a written report and PowerPoint presentation to an Evaluation Team (Annemarie Brown, Michelle Covington, Claudia Luke, and Suzanne DeCoursey). Student reports and presentations included: reviews of existing activities (brand, competition and existing/past programs), analyses (target market, SWOT, promotional program situation), goals and objectives (marketing, advertising, integrated marketing communications, positioning campaign theme), recommendations (creative, direct marketing, internet/interactive, public relations) and planning tools (flowchart, measurement and evaluation, budget).

The Evaluation Team generated feedback indicating which of the ideas and plans would be adopted by the Center. During the second half of the semester, students worked together to present a Strategic Branding Final Product that included specific recommendations for website, survey and metrics, press release strategy and media brochure.

Project Results

Title	Format	Download	Students
Strategic Branding Final Project Develop a Branding Strategy for the FSNP	report	Cochran et al. 2013 Preserve Marketing Plan Cochran et al. 2013 Preserve Marketing Plan	Andrea Chichester, Lana Clifford, and Cliff Cochran
Sonoma State University Field Stations & Nature Preserves	report	Kirschenmann et al. 2013 Preserve Marketing Plan Kirschenmann et al. 2013 Preserve Marketing Plan	Josh Johnson, Stephen Kirschenmann, Doug Miller, and Matthew Zewan
Brand Strategy Plan FIELD STATIONS & NATURE PRESERVES	report	Sisemore et al. 2013 Preserve Marketing Plan Sisemore et al. 2013 Preserve Marketing Plan	Kersten Reid, Mayra Martinez, and Lynette Sisemore
Sonoma State University Cooperative Extension	report	Sparso et al. 2013 Preserve Marketing Plan Sparso et al. 2013 Preserve Marketing Plan	Jocelyn Sparso, Talli Littleton, Kenneth Caviness, and Clark Rupp

Project Presentations

Title	Format	Download	Students
Sonoma Nature Preserves	presentation	Cochran et al. 2013 Marketing Plan Presentation Cochran et al. 2013 Marketing Plan Presentation	Andrea Chichester, Lana Clifford, and Cliff Cochran
Field Stations & Nature Preserves Strategic Branding Final Project	presentation	Kirschenmann et al. 2013 Marketing Plan Presentation Kirschenmann et al. 2013 Marketing Plan Presentation	Doug Miller, Josh Johnson, Stephen Kirschenmann, and Matthew Zewan
Sonoma State University Field Stations and Nature Preserves	presentation	Sisemore et al. 2013 Marketing Plan Presentation Sisemore et al. 2013 Marketing Plan Presentation	Kersten Reid, Mayra Martinez, and Lynette Sisemore
SSU FSNP	presentation	Sparso et al. 2013 Marketing Plan Presentation Sparso et al. 2013 Marketing Plan Presentation	Clark Rupp, Kenneth Caviness, Talli Littleton, and Jocelyn Sparso
Sonoma State Nature Preserves Strategic Branding Final Project	presentation	Final Presentation Final Presentation	MBA BUS 563